Why Work for Frontier Airlines?At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - its our driving philosophy. Every member of Team Frontier has an important role to play in bringing this

Senior Manager, Ancillary Revenue

Frontier Airlines • 
Denver, Colorado, United States
Position Type: Permanent
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Job Description:

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - its our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - were not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think were creating something very special for our team members. Work is why were here, but the perks are nice too:

  • Flight benefits for you and your family to fly on Frontier Airlines.
  • Buddy passes for your friends so they can experience what makes us so great.
  • Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
  • Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
  • Enjoy a ‘Dress for your Day business casual environment.
  • Flexible work schedules that support work/life balance.
  • Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
  • We play our part to make a difference. The HOPE League, Frontier Airlines non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering ‘Low Fares Done Right to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontiers hard-working aviation professionals pride themselves in delivering the companys signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administrations 2018 Diamond Award for maintenance excellence and was recently named the industrys most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies

What Will You Be Doing?

The Senior Manager, Ancillary Revenue will lead the team responsible for the management, development, and changes to Frontiers air-related ancillary products. Additionally, this position will be responsible for the expansion and ownership of the data for analytics and machine learning in Ancillary and the overall Pricing and Revenue Management team, and the delivery of data and models to selling systems. This position will be a leader in creating, evaluating, and championing new or improved products and data solutions, including both internal and external stakeholders.

Essential Functions

  • Own the presentation of Frontiers bundle, baggage, and pre-assigned seats, worth on the website, app, call center and airport, working with Ecommerce, Commercial Technology, Customer Care, and the Airports team;
  • Drive the creation and realization of dynamic offers for core ancillaries
  • Lead and develop team responsible for all aspects of development, pricing, forecasting, and analysis surrounding Frontiers ancillary product offerings;
  • Own, upgrade, and expand the operational data ecosystem for PRM, including existing data flows for competitive data, booking data, and shopping data;
  • Increase the number and scale of sources to include all possible signal carriers,
  • Oversee the development and evaluation of test cases for new products or changes to existing products, with internal partners;
  • Design flows for code transfers and APIs for rapid deployment between programs for revenue generation;
  • Lead in all transversal projects related to ancillary offers and PRM technology, working with internal and external stakeholders;
  • Lead the identification of “quick revenue wins” on the website and apps that can increase revenue, and lead on their successful resolution in collaboration with the Ecommerce and IT teams;
  • Drive and support revenue integrity initiatives undertaken with Revenue Accounting, Customer Service and the Airports team, including assessment of change/cancel revenue impacts;
  • Own the existing relationships, and create new ones, for the operations of PRM technology and data and the integration of programs and systems, including for: competitive data, PSS multiple data sources and delivery options, Planitas Airline Systems, shopping and demographic data, and all of Frontiers POS;
  • Develop new sources of data and new program connections to drive revenue generation;
  • Champion new technology and realize opportunities in offer presentation, offer management, stream-processing, and source development;
  • Manage data flows to and code realization from R&D external partnerships.

Qualifications

  • Bachelors Degree in Economics, Mathematics, Operations Research, Finance, Aviation Management or related field required;
  • 8+ years of experience in revenue generative roles, including pricing, product development, product ownership, ecommerce, and/or technology supporting commercial and marketing activities;
  • 3+ years of management of one or more employees;
  • 2+ years of vendor/external partner management preferred;
  • 8+ years of experience in airline commercial field preferred

Knowledge, Skills and Abilities

  • Knowledge of online sales and merchandising
  • Knowledge of data sourcing and flows
  • Knowledge of systems design, especially as relates to selling systems and data platforms
  • Ability to collaborate across teams, departments, and with external business partners
  • Ability to lead and manage projects independently or as part of a broader group
  • General MS Excel
  • General SQL knowledge
  • Strong leadership skills
  • Familiarity with airline offers and selling and PSS systems preferred
  • Excellent communication and interpersonal skills

Equipment Operated

Standard office equipment, including PC, copier, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

Analyst

Salary Range: $95,000 - $118,000/yr.

Workplace Policies

Diversity and Drug-Free Workplace Policies

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

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