Every WestJet journey has the potential to enrich lives; a career with us is no exception.
WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now were going global.
Join us and love where you’re going.
Remote Work:
This position is eligible for hybrid work within Calgary, Alberta only, under our mobile workforce program. The successful candidate must be currently living in the Calgary area or be willing to independently relocate.
Overview of role:
As Advisor, Brand Marketing you’ll be responsible for leading integrated brand campaigns and messaging across a variety of channels supporting our broader marketing and business objectives. Working with the Senior Manager, Brand Strategy & Activation, you’ll act as a guardian of WestJet’s global brand, informing the brand experience and partnering with our agencies and stakeholders across the organization to develop and execute integrated programs and campaigns.
A little about you:
You exhibit a high standard of excellence, enjoy a challenge, and are results-driven
Youre a self-starter with an entrepreneurial mind-set, anticipating needs and taking ownership of projects from start to finish.
You have demonstrated experience taking programs from brief to execution and are invested in delivering results back to the business.
You’re a talented juggler able to manage changing priorities in a fast-moving environment.
You’re a natural collaborator with excellent relationship management skills, with the ability to bridge communication between Marketing and internal/external stakeholders.
You are a team player with a positive outlook, a strong work ethic rallying teams around a shared vision.
What you’ll do:
Campaign and messaging management
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You’ll work closely with market research teams to nurture strategic insights that help you craft compelling and inspiring briefs to deliver breakthrough creative.
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You have a track record for end-to-end project delivery (brief to execution) across a variety of mediums with external agency partners and internal teams.
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Strategize and execute WestJet’s always-on brand messaging and tactics.
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Provide recommendations on tonality, narrative and integration across channels in support of business goals and operating environment.
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Experience working on large-scale campaigns with high visibility.
Brand Experience & Governance
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Responsible for stewardship, maintenance, and advancement of the brand, ensuring consistent brand image and tone are used in all experiences. This includes work on guidelines, architecture, templates and positioning along with guest-facing experiences.
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Supports and provides strategic recommendations to internal teams in building the brand experience and expression across touchpoints that include physical spaces like airports and on-board.
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Provide strategic creative recommendations on brand communications and earned/owned/paid media for all relevant mediums while ensuring brand consistency is maintained.
Experience and qualifications:
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Degree in marketing, communications or commerce with 5+ years leading brand and/or marketing initiatives.
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A passionate marketer who has keen instincts and stays current on emerging marketing trends and tools
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Experience planning and executing large-scale campaigns from conceptualization to implementation with flawless execution across multiple mediums including TV broadcast, photoshoots, experiential, social, digital and out of home (OOH) is essential.
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Proven ability to implement break-through creative that is rooted in insights.
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Strong understanding of, and experience in, working within the current media landscape.
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Experience developing measurement frameworks for tracking and reporting on success.
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Experience in partnering with external agencies (creative and media), partners and vendors building and maintaining strong relationships.
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Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines in a highly reactive, competitive environment.
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Ability to work independently with a can-do, positive attitude.
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Agency experience considered an asset.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we are a fit? Apply now!
About WestJet Group of Companies
Together with WestJets regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.
Our Safety Promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.
WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJets operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJets Alcohol and Drug Policy.
Our Commitment to Diversity and Inclusion
We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know. We encourage all qualified candidates to apply. We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.
For more information about everything WestJet, please visit WestJet.com.
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