Marketing Generalist - China

Company Description

OUR STORY

Air Charter Service was established in 1990 in the basement of our chairman’s home and today employs over&xa0;500&xa0;people globally, across more than 30&xa0;offices on six continents.

We’ve flown everyone and everything, from red-carpet stars to red ketchup sachets, and priceless art to Premier League football teams. Whether it’s private jets, commercial aircraft or cargo, as our regional marketing manager you’ll get to work across the lot.

We’re offering an opportunity to be part of a hardworking, creative and passionate marketing team.

In return, you will be surrounded by great people whilst working within a company that puts its people at the heart of everything it does.

We’re looking for someone based in Shanghai, with strong broad marketing skills, with a multicultural background, and who is highly motivated and has excellent attention to detail. If that sounds like you, please read on.

JOB OVERVIEW

• As a specialist in marketing for Mainland China, you will be responsible for local marketing in the region, by formulating marketing campaigns tailored to the market, and by localising global marketing led by our central marketing team in London, UK.
• You will be working with the local teams to identify sales target audiences and objectives that could be supported with local marketing.
• You will be part of the international marketing team and will work closely with the marketing channel specialists based in London.

Job Description

• Day-to-day marketing: Manage the marketing activities of our offices in Mainland China – currently Beijing and Shanghai.&xa0;
• Email marketing: Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Social Media: Coordinate, localise and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
• Print & Promotional marketing: manage the production and stock of local prints, promo items and clients gifts.
• Exhibitions and events: research relevant events in Mainland China and assist the Head of Events to organise.
• Digital marketing: assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
• Report local marketing activity to London
• Budget and manage the local marketing spend
• Research and source local suppliers when necessary.

Additional Information

WHAT IS IN IT FOR YOU

• Work with a market leading company
• A friendly, fun and exciting environment
• 20 days of Annual leave

Air Charter Service is proud to be an Equal Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Qualifications

• Marketing Degree or professional diploma 
• Minimum of 7 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
• High proficiency in both written and spoken English and Chinese
• Experience in marketing content localisation
• Experience in managing Chinese social media channels
• Experience in planning, writing and executing email campaigns, using an Email Service Provider
• Experienced in the segmentation of customer data lists
• Excellent attention to detail
• Excellent communication, analytical and problem-solving skills.
• Ability to communicate effectively with a variety of stakeholders
• Ability to work autonomously, and also within a team, using common sense and initiative
• Experience working alongside sales teams
• Experience working within international B2B companies.
• Experience in Sales Force – email marketing platform