Job Summary:
The Cirrus Marketing team is seeking a Marketing Specialist to join as a key member of the Marketing Communications team, responsible for administering Cirrus Aircrafts email marketing and marketing automation properties, as well as a wide range of promotional programs, budgets, fulfillment operations and more. The person in this role will collaborate with multiple internal teams to coordinate exceptional programs and facilitate industry-leading communications on our digital channels. Exceptional attention to detail, an appetite to learn and a solution-focused attitude are a must.
Essential Duties:
- Develop and oversee email marketing programs and content, including defining brand standards and email templates for company-wide communications.
- Maintain a growing knowledge of email marketing best practices, including research on competitors and trends that can be delivered in a concise report to management and executive team
- Develop processes and protocols to enhance internal efficiency and audience engagement, including the planning for proactive A/B testing for key programs and communications
- Develop strategy and execution for drip campaign and marketing automation programs to drive ROI and lead generation
- Maintain and administer fulfillment programs, platforms and relationships, including the Cirrus Aircraft Partner Portal.
- Receive, process and track all marketing department invoices and payments.
- Provide support, as needed, for overall marketing budget tracking and/or maintenance.
- Monitor and administer general company inquiries, including responding to and/or forwarding to the correct internal Cirrus Aircraft contact.
- Provide administrative and/or support functions for leadership, including monthly expenditure processing.
- Write articles and create content for use on Cirrus Aircrafts digital properties, including the website and email marketing communications.
- Coordinate with contractors and/or agencies that support Cirrus Aircrafts digital properties.
- Assist the Director of Events with event planning and execution.
- Attend and provide support at Cirrus Aircraft events, as needed.
- Other team support duties as assigned.
Education and/or Experience:
- Bachelors degree in marketing, communications or a related field required.
- 1-2 years of marketing-related experience required.
- 1+ years of experience using Salesforce or similar CRM preferred.
- 1+ years of experience creating, curating and publishing corporate emails through automation software (i.e. Marketing Cloud, Marketo, MailChimp,etc.) required.
- Interest and/or experience in aviation is a plus.
Additional Knowledge, Skills, or Abilities:
- Creative, diplomatic, cool under pressure and fantastic interpersonal skills
- Exceptional attention to deadlines and detail
- Exceptional collaborator and self-directed finisher, with persistence to track down assets and produce a finished product on time.
- Organized yet flexible, with an eye for spontaneous opportunities.
- Quick learner, able to thrive in a fast-paced environment.
- Possesses excellent writing skills
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week may be required.
This opportunity is located in Knoxville, Tennessee. Chosen as the location for our Vision Center Campus, the hub of our customer experience activities, Knoxville is often described as a hidden gem. Surrounded by the Smoky Mountains and home to the rambling Tennessee River, the town offers a plethora of outdoor activities and a vibrant downtown. Very few places feature the opportunity to experience live music, culture, outdoor adventures and acclaimed cuisine in one location. Its no wonder why Knoxville was recently named as a “Top 10 Destination on the Rise” by Trip Advisor.
Cirrus is dedicated to a drug free work environment promoting equal employment opportunity. Qualified applicants will receive consideration for employment without regard to race, sex, national origin, color, age, disability, religion, pregnancy, veteran status, marital and family status, sexual orientation, receipt of public assistance, genetic information or any other characteristic protected by applicable law
