Global Product Marketing Manager

An exciting opportunity exists at Barnes for a Global Product Marketing Manager in its Force and Motion Control SBU, Maumee, OH. The ideal candidate will drive sustainable profitable growth for a defined product line. This role will manage the life cycle of specified product lines - including new product introductions, existing product updates, and mature product rationalization – and provide strategic direction for the commercial go-to-market plan. This role will lead and engage a cross-functional team with multiple projects that drive performance in our business and create more value for our customers.

Core Responsibilities:

• Establish the vision and strategy to drive increased global market share of the assigned product line in alignment with the business global strategy for growing Top Line, Bottom Line, Pipeline.
• Manage lifecycle of product lines to ensure appropriate strategies are applied to each product given segment & technology maturity and changing market conditions, including SKU rationalization.
• Executes a strategic product road map for how the product is marketed to improve product access and availability, globally, while ensuring alignment to the overall business goals.
• Successfully position product line to the market with a defined value proposition.
• Own relationship with customer persona.
• Works closely with commercial teams to align go-to-market strategies and ensure profitable growth for the division across various channels.
• Works outside-in with market data, VoC and analytics to understand key markets, segments, and customer applications.
• Drive commercialization of new product introductions, utilizing the stage-gate process.
• Executes market analysis to define and validate addressable market sizes, CAGRs, and product opportunities per segment.
• Complete competitive analysis for assigned product lines, benchmark of competitors, and identification of key markets.
• Ensure data integrity within marketing channels (e.g., website, Distributors, etc.) and maintain product data within the product information management (PIM) system.
• Identify, communicate, and leverage best practices across the business and Barnes.
• Adherence to Barnes Code of Business Ethics and Conduct
• Other projects/responsibilities as assigned by leadership.

Qualifications:

• 5-7 years of experience within principles of Product Marketing Management: marketing, lifecycle management, commercialization, pricing, or project management. Or 3-5 years of product marketing management experience with 3+ years working with industrial mechanical springs and gas struts.
• A proven track record of implementing and successfully executing strategies in a high-performance work environment.
• Global experience desired.

Education Requirements:

• Bachelors in business, Marketing, Engineering or related degree
• MBA or related advanced degree preferred.