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Synopsis
Our Inflight entertainment team is hiring, join us! Design, develop and implement the Inflight Entertainment (IFE) content strategy for Etihad’s IFE brand E-BOX across multiple IFE platforms and aircraft types to drive guest satisfaction. The Manager IFE Content & Advertising is also responsible for revenue generation for advertising sales.
Accountabilities
- Work with the Head of IFE & Publications to establish and implement the IFE Content strategy and budget, sourcing content, negotiating costs, and driving quality of content in line with Etihad brand.
- Accountable for the IFE Advertising Sales budget of $1 million, ensuring all spend is managed, tracked, and adhered to.
- Design and implement a content promotion strategy for IFE brand E-BOX across multiple EY channels including ey.com, print and social.
- Manage onboard advertising inventory: banners, advertisements, and video commercials, to ensure annual advertisement sales targets are achieved for IFE.
- Analyse and present findings, trends, and actions to stakeholders at all levels, monthly passenger usage statistics reports, adjusting content strategy and budget allocation accordingly.
- Manage content service provider contracts and SLAs and ensure we adhere to licensing budgets and licensing periods.
- Define IFE Content objectives and collaborate with internal and external stakeholders, to ensure content is fit for purpose, and meets requirements of Etihad and maximises Customer experience.
- Build strong relationships with external vendors, service providers and key contacts to develop content, being the Etihad point of contact and accountable manager for IFE content and Advertising.
- Manage the IFE needs (content and operations) of the Presidential Flight Authority.
- Supervise & manage IFE Media Coordinator
Education & Experience
- At least five to seven years’ experience in content programming/licensing either with an airline, media company or with an IFE supplier/vendor) (Essential)
- Experience working in a cross-cultural environment (preferred)
- Knowledge of Arabic entertainment (preferred)
- Excellent communication and stakeholder management skills
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
To learn more, visit etihad.com
