Be part of the journey !
Our mission is to be the preferred airline of our customers and our team.
Open-mindedness, care for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of worlds best leisure airline several times over. And thats just the beginning.
Want to join us? As soon as youre hired, youll enjoy travel privileges to discover the world. Youll also have the opportunity to work in a modern, inspiring environment.
As the Marketing Manager at Transat Distribution Canada (TDC), you will play a pivotal role in planning and executing the local and national marketing activities for brands such as Voyages Transat, Transat Travel, Club Voyages, Marlin Travel, Travel Plus, LuxeXperts, Groupes et Cie, as well as a network of travel agencies affiliated with TDC. Reporting directly to the Senior Director – Marketing, Communications, and Events, you will lead a dynamic team consisting of three marketing specialists and a content specialist. Your primary mission will be to significantly mark our presence in the travel agency market, support TDC member agencies in their marketing efforts, effectively engage our target audience, and drive sales growth.
- Supervise and support the internal marketing team on a daily basis while ensuring project management according to timelines and communicating progress ;
- Play a key role in designing local and national marketing plans, covering all channels with an emphasis on email communications and other digital channels ;
- Take charge of organizing and deploying an annual calendar for coop marketing activities in collaboration with preferred partners, ensuring they align with the company’s brand objectives and strategies ;
- Support the design and execution of a content strategy for various channels (blogs, social media, newsletters, etc.). Develop and manage a social media strategy that increases brand presence on social platforms and assist members in developing their content for their own channels ;
- Plan and optimize, in collaboration with the performance marketing team, SEM campaigns to achieve marketing objectives. Responsible for managing campaign budgets, selecting keywords, creating impactful ads, and analyzing campaign performance to maximize return on investment ;
- Manage the relationship with our strategic partner in the luxury travel market and ensure a consistent implementation of our marketing activities in this niche ;
- Lead special projects aimed at supporting our members in their local marketing activities and identifying new opportunities to improve our market position ;
- Direct the ongoing management and development of our gift card program, ensuring it aligns with the companys marketing objectives ;
- Prepare and present detailed reports on the performance of marketing initiatives, providing analysis and recommendations to the Senior Director and other decision-makers ;
- Ensure sound budget management by conducting continuous monitoring and maintaining constant communication with the finance department.
Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.
