Sr. Manager, Digital Marketing Tools

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Sr. Manager, Digital Marketing Operations will be responsible for all Digital Marketing operations such as Digital Publishing, CMS, Personalization and Digital Marketing tools needed to implement and lead all Digital Marketing campaigns.

• Prioritizes and coordinates quality review of all publishing work and provides guidance to Digital Publishing team to adhere to code, compliance, Standards & Governance, design, brand and accessibility standards
• Lead a team of developers, Business Analysts, publishers, as well as lead all aspects of personalization across united.com and mobile app
• Participate in conversations with agencies, internal partners, and vendors regularly; contribute to cross-channel planning, pivotal initiatives and share outcomes and output with leadership
• Develop a team responsible for a variety of marketing tools such as salesforce, Bynder, CMS, Jira, etc.
• Define product roadmap and delivery calendar from what is acceptable as a minimum viable product with ongoing improvements and refinements for various tools within digital marketing

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

• Bachelors degree
• Marketing, Business, related field
• 7-9 years of demonstrable experience in paid media and/or creative execution, (preferably paid social and display)
• Knowledge of digital publishing, personalization and various marketing tools
• Strong analytical and presentation skills, data driven thinking
• Intellectual curiosity, desire to learn, ability to take initiative and enhance products
• Excellent oral and written communication skills, including the ability to organize, conceptually interpret and clearly communicate material developed collaboratively via the input of multiple parties
• Translate complexity into actionable plans
• Experience working with enterprise web CMS platforms is
• Solid understanding of leading content and configurations for new functional features across lower environments UAT through to live production on site
• Outstanding ability to co-create and work collectively with various business leaders and key collaborators
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is a crucial function of the position

• Masters degree
• MBA
• 1+ years of travel/airline experience
• Balanced mix of technical skills and business acumen with a customer’s first mentality on how users behave within a digital experience with proven results
• Detailed understanding of Agile development practices and forums

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodationsunited.com to request accommodation.